The Blokequet is available at selected bars and liquor stores, and until supplies run out, will also be sold in a traditional bouquet-style arrangement (but with beer instead of flowers) to be shared with the friends. What we love is that the Blokequet doesn’t just start meaningful convos, it also supports the important I AM HOPE Foundation.” Says Joshua Sanford, general manager, Yeastie Boys: “We know we need to open up to our close mates – but showing up with a bunch of flowers isn’t the typical thing to do…showing up with some beers and having a chat is.

Each and every can sold is also a donation to the I AM HOPE foundation, supporting the youth of New Zealand and the leaders of tomorrow. The new drinkable bunch of flowers – brewed with earl grey blue flower – is a 2.5% pale gold, with a scant bitterness and explosion of ‘floral’ tropical and citrus fruit flavours. In a country like New Zealand where self-harm among blokes is way too high, Yeastie Boys sought out to give men a reason to socialise over a beer to really connect and talk with each other.īlokequet is being sold as a limited-edition release. To promote positive mental health and encourage more open discussion between mates, Yeastie Boys – the world’s smallest multi-national brewery located in New Zealand – has partnered with VML to make a drinkable bunch of flowers called ‘Blokequet’.

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